MyComputerCareer, a for-profit increased training establishment specializing in IT expertise coaching, wanted to streamline its social media administration course of whereas it met strict compliance necessities. Through the use of Agorapulse, the establishment efficiently carried out a strong workflow that permits them to publish over 2,500 strategic posts yearly throughout a number of platforms, driving constant lead technology and assembly enrollment targets. The partnership has remodeled their social media operations from a compliance problem to a streamlined, metrics-driven advertising engine.
About MyComputerCareer
Based in 2007, MyComputerCareer gives an alternate path for non-traditional learners searching for IT expertise coaching. With 27,000+ graduates to this point, the establishment affords sooner, extra versatile training choices for college students who discover conventional increased training too time-consuming, costly, or structured. As a for-profit academic establishment, they function in a regulated setting that requires cautious oversight of all advertising communications.
The Digital Schooling Problem
When Aaron Martin joined MyComputerCareer as its public relations director, he introduced intensive expertise from PR corporations, built-in advertising, and better training. He shortly found that the corporate’s advertising group confronted a number of important challenges.
- The complexity of compliance: As a for-profit academic establishment, it required that each one advertising supplies (together with social media posts) have a number of layers of approval earlier than publishing.
- Quantity administration: The group wanted to supply and handle roughly 2,500 inventive, partaking posts yearly throughout a number of platforms (Meta channels, LinkedIn, TikTok, and YouTube).
- Efficiency monitoring: Every little thing wanted measurable objectives—from posting frequency to response instances to guide technology metrics.
- Inefficient workflows: Their earlier platform was costly and lacked user-friendly options, notably for his or her compliance evaluation course of.
“We now have objectives for fairly actually each side of our social media program,” defined Aaron. “We now have objectives when it comes to what number of posts we’re going to put up on each platform, objectives for response time, objectives for the variety of movies, carousels, and short-form movies we’ll put up, and objectives on our leads from every platform.”
After experiencing limitations with their earlier social media administration tool, Aaron and his group performed a evaluation of accessible platforms. They wanted an answer that may handle their distinctive necessities whereas staying inside funds.
“We reached out to [Agorapulse], and also you had been one of many friendlier responses we acquired,” Aaron stated. “You had been keen and confirmed that you just truly wished to create a relationship and a partnership with us—which clearly proved to be true over time.”
Listed here are different components that helped his group resolve on Agorapulse:
- Sturdy approval workflows that glad their compliance necessities
- Person-friendly interface that improved their inventive course of
- Responsive customer support with a partnership method
- Aggressive pricing in comparison with different enterprise options
How the Firm Remodeled Its Workflow With Agorapulse
With Agorapulse, MyComputerCareer carried out a structured workflow that remodeled their social media operations:
Making a compliance-ready content material pipeline
The content material approval workflow grew to become the cornerstone of their course of.
“Our compliance division wants us to have a number of units of eyes on all the pieces we put out from a advertising standpoint,” Aaron stated. “We needed to arrange a course of the place our creators create content material, it goes right into a queue, it sends it over to me, who then can put eyeballs on it, take a look at all the pieces, and ship an approval again or reject no matter that put up could also be.”
This workflow ensures that each one content material meets regulatory requirements earlier than publishing, with a library of accepted content material that may be audited month-to-month when their accreditor asks about social media actions.
Enhancing viewers engagement by means of Sooner Responses
“We’re clearly within the inbox on a regular basis,” Aaron stated “With the ability to leap into the inbox and reply to individuals as shortly as doable is superior. It helps us hit that below 24-hour purpose and likewise helps us perceive once we’re not hitting that purpose.”
This improved response time has strengthened their relationship with potential college students, present college students, and graduates.
Gaining strategic insights by means of analytics
The analytics capabilities have been notably worthwhile for justifying their natural social media efforts to management.
“With the ability to pull up every single day an evaluation of what’s occurring on every platform after which every platform versus one another, after which take {that a} step additional and take a look at the ROI… helps justify why we’re all right here,” Aaron stated. “Explaining natural social media is tough, and having the ability to have some tangible numbers helps.”
How the Firm Went Past Metrics to Mission
For MyComputerCareer, success isn’t nearly posting numbers—it’s about producing certified leads that convert into enrollments.
Agorapulse has helped them stability their inventive efforts with strategic outcomes:
From course of to creativity
“Working with you has allowed us to actually streamline our efforts and spend time elsewhere. We don’t should spend a bunch of time on the method. We get to spend extra time on the inventive, and that helps us rather a lot,” Aaron defined.
This shift from operational administration to inventive technique has allowed the group to develop extra partaking content material that connects with potential college students.
Addressing viewers issues by means of social listening
By using Agorapulse’s social listening options, the group recognized key viewers questions and perceptions about their model:
“A few of the questions individuals had had been: Are they actual? Have they got bodily places? And might I get a job?” Aaron defined. “As any good marketer would, we’re ready to take a look at these three ache factors and create messaging round them—getting footage of all our places, utilizing our instructors as a lot as doable, and that includes people out within the workforce.”
Supporting a lead-driven group
As Aaron described, “We’re very a lot a lead-driven group, and we work very onerous to convey the proper leads within the door in the proper means.” Their social media technique, powered by Agorapulse, has develop into an integral a part of this lead technology ecosystem.
The Future: Smarter Social for Academic Influence
Trying forward, Aaron sees continued partnership with Agorapulse as central to their advertising technique. “We’re actually going to proceed partnering with Agorapulse, and I see us increasing as you broaden and as you proceed to develop your AI platform.”
His problem to his group displays this forward-thinking method, “Proceed speaking to all of you and leaping into the platform and seeing what’s newest and biggest and discovering the place our blind spots are, as a result of we’re actually not utilizing all the pieces we needs to be utilizing throughout the platform.”
Classes for Different Organizations
When colleagues ask about their social media administration platform, Aaron persistently recommends Agorapulse. His recommendation stems from key advantages they’ve skilled:
- Relationship-based assist: “I like to recommend Agorapulse due to the connection we’ve fashioned with you.”
- Course of streamlining: “The best way you helped us streamline our course of.”
- Resolution-oriented method: “The best way you’re prepared to work with us when we now have points and when we now have strategies.”
- Outcomes that matter: “You’re serving to us hit some fairly strong objectives.”
For organizations managing high-volume social media content material in regulated industries, Aaron’s expertise demonstrates that the proper platform can flip compliance necessities from obstacles into alternatives for extra strategic, inventive, and efficient social media advertising.
Should you’re seeking to streamline your social media workflow whereas bettering compliance, creativity, and lead technology—like MyComputerCareer has performed—uncover how Agorapulse may also help.
Our platform gives strong approval workflows, complete analytics, and responsive assist designed for groups managing complicated social media operations.
Schedule a free demo right this moment to see how Agorapulse may also help your group publish with confidence and measure what issues.
