Seeking to develop your attain on rising platforms with out rising your workload? We’ve bought thrilling information! Now you can publish on Bluesky with Agorapulse, so you may effortlessly handle your Bluesky presence alongside your different social media accounts.
With the brand new Agorapulse Bluesky integration, you may schedule, publish, and handle your Bluesky content material simply as simply as you do for Instagram, Fb, LinkedIn, and extra—all from one platform.
On this article, we’ll stroll you thru what makes Bluesky distinctive, clarify why it’s gaining traction with companies, and find out how to begin utilizing it in the present day with Agorapulse.
What’s Bluesky?
Bluesky is a decentralized microblogging platform created by Jack Dorsey, the co-founder of Twitter. Initially launched at Twitter in 2019 as an inside undertaking, Bluesky has since developed into an unbiased firm with a giant imaginative and prescient: give management again to customers with a decentralized platform that doesn’t prioritize a single firm’s algorithm.
Bluesky skilled fast development in 2023 and 2024, particularly as individuals seemed for alternate options to Twitter (now X). As of early 2025, Bluesky has greater than 30 million customers.
What Makes Bluesky Distinctive?
At first look, Bluesky appears to be like and feels just like different microblogging platforms, like X (Twitter), Threads, or Mastodon. It helps textual content posts (as much as 300 characters), images (as much as 4), movies (as much as 60 seconds), hashtags, mentions, replies, and reposts.
However right here’s the place it stands out:
Customized feeds
Customers can tailor their feeds primarily based on pursuits and the profiles they comply with on the community. This places person expertise forward of an algorithm and provides customers extra management over what they see and who can work together with them.


Bluesky feed
Select the forms of content material you wish to see by choosing your pursuits. Your feed is populated primarily based on these pursuits, plus you’ll get suggestions for accounts to comply with that align with these pursuits. You can too outline content material you wish to keep away from via customizable filters and key phrase exclusions.


Bluesky pursuits
Decentralized social community
Bluesky operates on the AT Protocol, an open, decentralized community for constructing social functions. The platform doesn’t depend on a single firm’s guidelines and algorithms. This permits for better transparency and innovation.
The platform has additionally not too long ago added a way for verifying accounts within the battle in opposition to the creation of pretend profiles. That is significantly helpful for manufacturers searching for genuine engagement from their viewers, not bots.
Briefly, Bluesky prioritizes person company, transparency, belief, and accessibility, not engagement metrics. In case your model shares these values, Bluesky may very well be a channel price including to your social media technique.
How Can I Publish on Bluesky With Agorapulse?
Publishing on Bluesky out of your Agorapulse dashboard solely takes a couple of clicks. Observe these easy steps to attach your Bluesky account and begin publishing and managing your content material.
Step 1: Join your Bluesky profile
- In your Agorapulse dashboard, click on “Add person/profile” then choose the Bluesky emblem.
- Log in to your Bluesky account utilizing your credentials.


How one can join your Bluesky profile in Agorapulse
Step 2: Create, schedule, and publish on Bluesky
- Use the Publishing function in Agorapulse to compose your Bluesky content material, simply as you’d for some other social community.
- Add media (images or movies) to your posts. You’ll see a preview of the publish on the fitting, so you understand precisely the way it will look on Bluesky.
- You possibly can choose a number of profiles to publish the identical content material throughout completely different platforms concurrently.


Publishing on Bluesky with Agorapulse
What Are the Advantages of Publishing on Bluesky With Agorapulse?
Including Bluesky to your social technique provides entrepreneurs entry to a rising, value-driven viewers that’s actively searching for alternate options to mainstream platforms.
However, how will you add one other channel with out including to your to-do listing? The Agorapulse Bluesky integration helps social media entrepreneurs:
- Streamline content material planning: Plan your Bluesky posts alongside the remainder of your content material calendar, making certain a cohesive technique throughout all networks.
- Repurpose content material effectively: Simply repurpose high-performing content material throughout completely different platforms, saving effort and time.
- Be in line with messaging: Preserve a constant model voice and message throughout all of your social media channels, whereas tailoring content material for every platform.
By publishing on Bluesky with Agorapulse, you may discover this new channel with out including complexity to your workflow.
Begin exploring Bluesky in the present day and use Agorapulse to effectively handle your Bluesky presence alongside your different social channels. Attempt Agorapulse free for 30 days!