If you happen to’ve been round right here some time, you’ll know that crunching the numbers to determine the greatest time to put up on all main social media platforms is principally our love language.
And now we now have sufficient information so as to add Threads to our roster, too!
As a result of although Threads makes use of an algorithm to resolve what you (and your target market) sees within the feed, when you put up nonetheless has an influence. And now we now have the information to show it.
We analyzed tons of of 1000’s of Threads posts despatched by means of Buffer — 730K posts, to be exact — to determine if a while slots stood out when it comes to put up efficiency. (Spoiler: there have been just a few.)
Our main metric for this research was median engagement by hour, day, and content material kind.
Let’s break down what we discovered.
One of the best time to put up on Threads
One of the best time to put up on Threads is 7 a.m. on Wednesday. Posts printed then had the very best median engagement — that’s likes, replies, and reposts — throughout all the information we analyzed.
Different high-performing occasions have been 7 a.m. – 9 a.m. on weekdays, particularly Tuesday by means of Friday.
So, usually talking, most weekday mornings are nice home windows to intention for.
An fascinating ‘outlier’ time that popped up in our research was 1 a.m. on Sunday. As you may see from the heatmap graph above, it ranks within the prime 5 posting occasions for Threads.
It’s proof that, whereas the hours with the very best median engagement charges have a tendency to be between 7 and 9, it could actually nonetheless be value experimenting with different posting occasions to see what works greatest for your viewers.
As all the time, I like to have a look at social media platform demographics to color a clearer image of why that is the case (although it’s solely theoretical).
Threads, which burst onto the scene mid-2023, now boasts round 350 million month-to-month lively customers. And, as of February 2025, virtually a 3rd (round 29%) of Threads customers have been aged between 25 and 34 years, Statista stories. The 18-24-year-old cohort is available in second place, at 20%.
It’s a good assumption, then, that almost all Threads customers are a part of the workforce, and like to examine their feeds earlier than locking in at work for the day.
Apparently, these occasions traces up fairly effectively with our evaluation the greatest time to put up on Twitter/X, the place optimum occasions are early to mid-mornings on weekdays as effectively.
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Wait, what time zone? To make this information simpler to grasp, our information scientist Bufferoo has completed some mathematical magic to make the beneficial time zones universally relevant. In different phrases, no must convert — take into account all of the suggestions native time. Whether or not you are in EST (Japanese Customary Time), PST (Pacific Customary Time), or IST (Indian Customary Time), the occasions apply to you.
One of the best time to put up on Threads at a look
Listed below are the highest posting occasions for every day of the week, based mostly on median engagement:
- Monday: 7 a.m., 9 a.m., 8 a.m.
- Tuesday: 7 a.m., 9 a.m., 3 p.m.
- Wednesday: 7 a.m., 9 a.m., 8 a.m.
- Thursday: 9 a.m., 7 a.m., 11 p.m.
- Friday: 7 a.m., 9 a.m., 8 a.m.
- Saturday: 7 a.m., 9 a.m., 12 a.m.
- Sunday: 1 a.m., 7 a.m., 9 a.m.
One of the best time to put up on Threads on Monday
One of the best time to put up on Threads on Monday for optimum engagement is 7 a.m., with different optimum posting occasions at 9 a.m. and eight a.m.
One of the best time to put up on Threads on Tuesday
One of the best time to put up on Threads on Tuesday is 7 a.m., adopted carefully by 9 a.m. and three p.m.
One of the best time to put up on Threads on Wednesday
One of the best time to put up on Threads on Wednesday is 7 a.m., with 9 a.m. and eight a.m. additionally being robust posting home windows. Wednesday is the most effective day of the week to put up on Threads when it comes to normal engagement, so it’s effectively value including to your content material calendar.
One of the best time to put up on Threads on Thursday
On Thursday, the most effective time to put up on Threads is 9 a.m., with 7 a.m. and 11 p.m. additionally performing effectively. The late night slot is likely one of the few high-performers in our evaluation — so add this to your calendar if you happen to’re an evening owl poster.
One of the best time to put up on Threads on Friday
One of the best time to put up on Friday is 7 a.m., with 9 a.m. and eight a.m. additionally being optimum posting occasions for optimum engagement.
One of the best time to put up on Threads on Saturday
One of the best time to put up on Threads on Saturday is 7 a.m., with different peak hours at 9 a.m. and 12 a.m. (midnight). That stated, Saturday had the second lowest general engagement, so that you would possibly need to schedule your Threads posts for weekdays as an alternative.
One of the best time to put up on Threads on Sunday
One of the best time to put up on Threads on Sunday is 1 a.m., with 7 a.m. and 9 a.m. additionally being peak occasions to put up for optimum engagement on this slower day. Sunday was only a smidge decrease than Saturday when it comes to complete engagement, making it the worst day to put up on Threads.
One of the best and worst days to put up on Threads
Primarily based on general each day engagement, Wednesday is the most effective day to put up on Threads. It’s adopted carefully by Friday and Thursday — midweek is clearly prime Threads time.
On the flip aspect, Sunday sees the bottom engagement general, with Saturday not far behind. If you happen to’re batch-scheduling content material for the week, you would possibly need to give these weekend posts a second thought.
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One of the best content material kind to put up on Threads
As an added bonus, we additionally explored what kind of content material carried out greatest on Threads.
We found that posts with photos had the very best engagement, adopted by movies.
Right here’s how the codecs ranked when it comes to median engagement per put up:
- 📸 Image: 5.17%
- 🎥 Video: 5.14%
- 🔗 Hyperlink: 3.78%
- ✍️ Textual content: 3.23%
To place that into perspective, posts with photos carried out 0.58% higher than movies, 36.77% higher than hyperlinks, and 60.06% higher than textual content.
Whereas Threads could really feel like an informal, text-driven house, visuals nonetheless cease the scroll. It’s value experimenting with eye-catching photos or quick, participating movies to face out within the feed.
That stated, I’d counsel taking this information with a pinch of salt — it doesn’t imply it’s important to out of the blue begin creating carousels or movies with the intention to develop on Threads. One of the best content material format for you is the one you may create most constantly.
Guidelines for high-performing Threads posts
A phrase to the sensible: good put up timing received’t save a mediocre put up. Whereas timing can assist give a strong posts a little bit increase, it’s not the important thing to social media success.
The standard of your content material and relevance on your viewers will all the time be crucial issue with regards to efficiency on Threads (and any social media platform, actually).
Listed below are some fast suggestions that can assist you tick all of the bins.
Discover and personal your area of interest
Threads rewards specificity. Whether or not you’re into music principle, social media technique, or mushroom artwork, leaning into your pursuits helps appeal to the proper of followers — and higher conversations.
Use tags to achieve the correct individuals
Threads tags work extra like subject alerts than old-school hashtags. Thoughtfully tagging your posts helps them attain like-minded people, and exhibits Threads what conversations you need to be a part of.
Right here’s an important instance from Buffer’s Hailley Griffis, who often makes use of tags to ensure her posts present up in the correct circles:
Prioritize dialog, not broadcasting
Feedback are forex on Threads, and extremely prioritized by the Threads algorithm. Spark discussions with open-ended questions or takes individuals need to reply to — and don’t overlook to answer and leap into different individuals’s threads, too.
Right here’s an important dialog starter by Threads creator Lennox Saint.
Speak about what’s taking place now
Identical to on X, timeliness issues. Whether or not it’s a viral second or a information headline, becoming a member of lively conversations can increase your attain and make your content material really feel extra related.
Annie-Mai’s Woman Energy Advertising and marketing shares suggestions, methods, developments, and the most recent social media information to maintain her content material present.
Hold it actual (and useful)
Threads feels extra “people-first” than many different platforms — and customers appear to reward kindness, honesty, and vulnerability. Share helpful ideas, be a little bit bizarre, and don’t be afraid to point out your human aspect.
Gabby Beckford often shares high-value suggestions and methods for her fellow journey fans.
Put up constantly
Threads strikes quick. If you happen to’re critical about progress, put up as usually as you’re in a position — even simply fast ideas or a response on another person’s put up. This tends to correlate with sooner progress, particularly within the early phases of constructing your viewers.
Leap on low-lift developments
Partaking with developments like #GoodMorning or “Algorithm, join me with individuals who like…” can introduce you to new audiences — particularly when paired with authenticity.
Manufacturers particularly see robust views with tongue-in-cheek developments like this:
Each Threads viewers is completely different
Whereas posting on Threads at particular occasions could yield good outcomes, it’s essential to do not forget that all audiences have completely different behaviors. The occasions on this information are normal — they’re value experimenting with, however it’ll take some work to seek out your private greatest time to put up on Threads.
What have you ever discovered most useful when figuring out your greatest time to put up on Threads? Tell us @buffer on Threads — we love to speak over there!
